There was never a time in the history of the world where things were working right. Chaos is the prime existential reality of human societies. What constitute outstanding businesses is the fact that they figured out how to exploit chaos and leverage it to their advantages.

Nobody knew the cascading effect that Covid-19 pandemic was going to have on businesses globally. The onset of that unanticipated chaos brought about the downfall of many companies such as; NPC international, Hertz, CMX Cinemas, Brook Brothers etc. while others thrived and came into the limelight such as; Microsoft teams, Google Meet, Zoom, B & Q, Screwfix, Netflix, Uber Eats, Stand, etc.

These thriving businesses were solving a problem that many have not figured out they needed until 2020. Not only do they capitalized on their existing features and reach, but they widen their horizons and improved their products to give users better experiences and better satisfaction. They exploited the chaotic atmosphere created by Covid and leveraged it to their advantage.

There are a number of reasons why these businesses thrived during covid and are still experiencing and upward projection in adoption, usage and revenue generation compared to their pre-pandemic status. But beyond those reasons, these companies while distinctly different from one another, share one thing in common without which, they wouldn’t have grown at such a massive scale – they had and unprecedented access to a payment system that harmonized their customer base globally.

A few companies in Africa also experienced boom during Covid such as; Iroko TV, Telecommunication companies, Zulzi, etc. African businesses were mostly negatively impacted by Covid not because they don’t have a business model that can adapt to chaos, but because they lack access to the entire continent through a single payment system to facilitate their businesses.

The world post-Covid will never be the same, as we’ve seen in the past 3 years. However, we can make better decisions as business owners and entrepreneurs to give our companies a chance at rising ahead of the curve. Settle has created a harmony that didn’t exist before – a connected continent through a single platform. Businesses can now quadruple their revenue by leveraging access to the entire continent. More important is the fact that the charges of settling the payments is very small compared to what it use to be using payment systems in Europe or US.